case study
06 august 2025

How Cash & Drops Drives Up to +50% in Bet Count

Introduction

In 2021, building on more than 15 years of experience in the online gambling space, 1spin4win entered the market with a clear mission: to redefine classic gambling through a data-driven approach and become the go-to studio for timeless yet modern slot experiences.

Today, the studio’s portfolio features over 150 unique online slots, each designed with a deep understanding of user behavior. But beyond well-balanced game design, 1spin4win also supports casino partners with powerful marketing tools that help increase engagement, improve retention, and grow revenue.

By 2025, this approach had evolved even further, with the team focusing on scalable promo solutions that support both network-wide campaigns and individual casino strategies.

So what’s driving the success of these initiatives, and how do they translate into real, measurable growth for operators?

To answer that, let’s take a closer look at a recent series of promotional campaigns run by 1spin4win.

Business need

What Operators Are Looking For

In a highly competitive market, online casinos constantly look for new ways to improve performance without overcomplicating operations. Most operators today face the same challenges:

  • How to increase GGR (Gross Gaming Revenue)
  • How to drive higher betting volumes
  • How to keep players engaged and active over time

Operators need solutions that are not just effective, but also fast to launch and easy to manage. That’s why demand is growing for tools that deliver real results with minimal effort from the casino side.

What matters most:

  • Quick setup: no lengthy integration needed
  • Fully automated: runs in the background without manual work
  • Operator-friendly: requires little to no ongoing maintenance

In short, casino teams want promotions that work for them, not ones that add extra load.

That’s exactly where 1spin4win steps in.

"Cash & Drops by 1spin4win is more than just a marketing tool, it’s a way to build trust with players. Initiatives like this help grow the audience and strengthen long-term loyalty to the product."

 Olga Hlukhovskaya, Business Development Director at 1spin4win

Solution

Scalable Promo Tools for Measurable Growth

1spin4win provides Cash & Drops, a flexible promotion framework that supports both large-scale network events and customized campaigns tailored to individual casino needs. This format is available in three variations, allowing operators to select the approach that best aligns with their audience and business goals.

Cash & Drops

Standard

A classic promotional tool where random cash rewards drop during non-winning spins. This mechanic helps maintain player engagement during low-activity moments.

Multipliers

Uncommon in the market, this dynamic variation offers random multipliers applied to bets in non-winning rounds.

Free Spins (coming soon)

A universally recognized favorite, this format awards random Free Spins following non-winning spins across the entire 1spin4win portfolio.

Benefits

All Cash & Drops options are underpinned by a stable, high-performing system optimized for operator convenience and player satisfaction.

Automated Workflow

End-to-end service from campaign configuration to reward crediting. No added operational load for the casino.

Multi-Currency Support

Compatible with a wide range of fiat and cryptocurrencies, meeting regional and global demands.

Fast and Reliable Performance

Built to run smoothly, even on weak connections, reducing drop-offs and ensuring consistent gameplay.

Device

Fully optimized for mobile, desktop, and tablet, allowing seamless transitions across platforms.

Multi-Language Interface

Supporting 10 languages for localized experiences and stronger player retention in diverse markets.

Results

Scalable Promo Tools for Measurable Growth

Four recent 1spin4win’s campaigns have demonstrated how Cash & Drops affects key metrics across different conditions — seasonal promos vs. regular periods, mass campaigns vs. exclusive activations.

Oktoberfest Fortune

Summary: Tying the promo to a well-known holiday proved to be a smart move. Operators saw a noticeable spike in activity, driven by both theme relevance and wide slot variety.

New Year Prize Rush

Summary: While the average bet didn’t grow, the sheer increase in activity made this one of the most successful campaigns. Holiday timing and top-performing games like Cash the Gold were key drivers.

Money Rain

Summary: This exclusive promo used random multipliers applied to bets in non-winning rounds. Despite being a single-client campaign, the results stood out across all metrics.

Highlight: Tailored promotions with personalized incentives (like multipliers) can outperform even large-scale campaigns in user engagement.

Variety of Luck

Summary: Though less impactful than seasonal events, this campaign still delivered solid growth.

Highlight: Results confirm that seasonality matters, and promotions tied to key holidays or events generate higher engagement. More than 10% of new players keep playing featured slots even after the promo period ends.

Games Performance

We compared two similar games — one featured in a Cash & Drops promotion and the other not. The promoted title experienced a sharp increase in betting during the campaign and maintained higher player engagement afterward. The non-promoted game maintained steady activity without significant changes, confirming the strong impact of the campaign.

The graphs display values in points (conditional units), not currency, but accurately represent real proportions. This demonstrates that Cash & Drops campaigns deliver immediate results and support sustained performance over time.

Key Takeaways

  • Cash & Drops promotions drive measurable growth in bets, turnover, and player engagement, all with minimal technical effort.
  • Seasonal campaigns consistently outperform, delivering the highest impact across all key metrics.
  • Player interest extends beyond the promo period, with over 10% of new users continuing to play featured slots afterward.

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