
estudo de caso
21 de novembro de 2025
Como alcançar um crescimento de 11% na soma das apostas com um caça-níqueis de marca

Business need
mBitcasino, a global online crypto casino, offers over 10,000 games and supports Bitcoin as well as alternative cryptocurrencies like ETH, BCH, LTC, USDT, XRP, TRX, BNB, and ADA. Its portfolio, powered by leading providers, includes slots, live casino tables, live dealer shows, and classics such as blackjack, roulette, and baccarat. To keep the player experience fresh, mBit adds over 100 new titles each month.
Standing out in the crowded online crypto casino market is challenging. With so many games available, attracting new players and keeping existing ones requires offering experiences they haven’t seen before. Exclusive, high-quality content is key to building trust, increasing player loyalty, and extending lifetime value.
To address these challenges, strengthen brand identity and boost engagement, mBitcasino reached out to 1spin4win to develop a branded slot exclusively for its platform. The operator requested that the game feature its mascot, a smiling gold coin named Mr. Bitty. Highlighting the recognizable signature character would help build stronger brand associations and increase awareness among players.
Solution
1spin4win created a branded online slot fully tailored to mBitcasino’s visual style and audience gameplay preferences. Our team handled the entire development cycle — from initial concept and design to game assembly and implementation — completing the project in 1.5 months.
To ensure the game’s success and resonance with the client’s audience, we took extra time to help mBitcasino select the optimal, crypto-friendly slot mechanics. Based on insights into the preferences and behaviour of mBitcasino’s players, 1spin4win suggested the Allways mechanic, where winning combinations occur anywhere on the adjacent reels from left to right.
This mechanic has proven popular among 1spin4win players across multiple projects. The beauty of Allways is that players don’t need to memorize specific paylines, making the game accessible and enjoyable for all types of players, especially beginners. It also adds excitement and an element of surprise, as every spin has the potential to result in a reward.
Another critical aspect of developing the branded slot was ensuring well-balanced gameplay, a hallmark of all 1spin4win titles. The final product features high volatility, a 97.2% RTP, and a maximum multiplier of x4,500 — one of the highest in our portfolio. Big multipliers are particularly valued by crypto players, who appreciate the potential for substantial rewards.
This combination delivers a win-win experience, keeping gameplay exciting and appealing to players while offering strong performance for the online crypto casino.
Next, we proceeded to the design phase of the project. We created and refined concept sketches per the client’s brand book, following 1spin4win’s minimalist design philosophy — immersing players in the game without distracting them with excessive visuals or sounds. The final design is modern, clean, and tailored for crypto players, subtly incorporating elements like Bitcoin to resonate with the audience.
Our key priority was to highlight mBitcasino’s signature mascot, Mr. Bitty. To ensure it harmonized with the other game symbols, we enhanced it with golden tones and volume. All adjustments were approved in close collaboration with mBitcasino, reflecting a smooth and professional creative process.
The final, blockchain-ready slot featured:
- Custom UI/UX and sound design inspired by mBitcasino’s identity
- Provably fair mechanics, fully compatible with crypto transactions
- Multilingual and multi-currency support, including BTC, ETH, and USDT
Resultados
To evaluate the gameplay performance of the mBitcasino’s branded slot, our team compared its metrics with those of other 1spin4win’s titles released in December 2024, such as Classic Christmas Hold and Win, Christmas Gems Hold and Win, and Cash'n Fruits Fortune 100. We analyzed the results for the first 31 days after each slot’s launch on the platform.
Diamantes mBit
Resumo:The following outcomes demonstrate how branded games can drive both player acquisition and retention rate growth while boosting brand visibility and overall profitability. Investments in branded slots like mBit Diamonds can deliver significant increases in player numbers, GGR, and overall betting activity.
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Desempenho de jogos
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The branded mBit Diamonds outperformed all the other games, even compared to the seasonal titles,A marca mBit Diamonds superou todos os outros jogos, mesmo em comparação com os títulos sazonais, que normalmente apresentam um aumento na atividade durante o período de férias. Isso reflete um aumento geral em , com o impacto particularmente visível nas métricas dos slots sazonais.
“Desde o lançamento, o jogo mostrou um desempenho estável e confiável. Em 2025, ele se tornou um dos jogos personalizados mais jogados em nosso portfólio e foi classificado como o terceiro maior título em termos de número de apostas, confirmando seu apelo aos jogadores e seu impacto comercial. A colaboração com a 1spin4win foi perfeita e sua experiência desempenhou um papel fundamental no sucesso do jogo.”
Representante do mBitCasino
Principais conclusões
- Os slots de marca são uma poderosa ferramenta de marketing para powerful marketing tool for online crypto casino operators, combining engaging gameplay with brand storytelling. operadores, combinando jogabilidade envolvente com narrativa de marca.
- Com slots de marca, as operadoras podem aumentar o engajamento e a fidelidade sem adicionar carga de trabalho técnica extra.grow engagement and loyalty without adding extra technical workload.
- O caso mBit Diamonds demonstra que um a branded online slot can outperform even popular seasonal releases during peak months, such as December and January, proving the effectiveness of such titles at any time of year. pode superar até mesmo os lançamentos sazonais populares durante os meses de pico, como dezembro e janeiro, provando a eficácia desses títulos em qualquer época do ano.
- Apresentar um mascote de cassino, em vez de confiar apenas na cor ou na marca baseada em logotipo, abre mais possibilidades criativas em more creative possibilities in branded slot game development and helps build stronger visual brand associations and player recall. e ajuda a criar associações visuais mais fortes com a marca e a recordação dos jogadores.
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