1spin4win and SOFTSWISS Game Aggregator: Joining expertise to drive operator success

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator

From your perspective, what distinguishes 1spin4win’s content from other providers on the SOFTSWISS Game Aggregator?

I think what stands out about 1spin4win is their clarity of focus. They built their entire portfolio around classic, simple, fast-playing slots – and they’ve done it exceptionally well. Not every provider manages to stick to a niche and still deliver growth year after year, but 1spin4win shows that when you understand your players, ‘simple’ can actually be a strength.

1spin4win’s games have an unmistakable style with clean mechanics, straightforward math, and reliable performance. Many operators love that because this type of content performs consistently in different regions and attracts players who prefer an uncomplicated, high-paced gaming experience. It’s a strong identity, which is especially important when competing with more than 36,700 games in the SOFTSWISS Game Aggregator’s portfolio. 

With over 36,700 active games and 300+ providers, how do you ensure that each partner – including 1spin4win – gets visibility and opportunities for growth?

The size of our portfolio is a huge advantage, but at the same time, a big responsibility. We rely on our data-driven approach to make sure great content doesn’t get lost. We don’t just connect content – we analyse its performance, player behaviour, market trends, and regional specifics. And when we see strong engagement patterns, like with 1spin4win’s titles, we highlight these insights to operators so they can make informed decisions.

We also give providers visibility through promotional tools such as custom tournaments and numerous engagement mechanics, as well as through personalised recommendations for specific GEOs. Our partners don’t compete in a vacuum, they benefit from an ecosystem that continually shares data and opportunities.

At the end of the day, visibility doesn’t come by chance. It happens because we invest in helping every provider find the right audience, and we’ve seen that approach work incredibly well with 1spin4win.

The SOFTSWISS Game Aggregator and 1spin4win have been working together for over four years now. What do you believe is the key ingredient that keeps this partnership both strong and productive?

Long-term partnerships only work when both sides bring reliability, transparency, and a willingness to grow. With 1spin4win, all of that has been there from the very beginning. They’re flexible and open to communication, which makes collaboration smooth even as the market changes.

Another key ingredient is mutual trust. Over the years, we’ve handled multiple launches and new market entries. Both teams know what to expect from each other, and that confidence removes friction. The result is a productive and genuinely enjoyable partnership that helps both of us scale. 

How do you see the collaboration between game providers, aggregators, and casinos evolving further? Do you think there’s still potential for innovation in this chain?

Absolutely – there’s a lot of room for innovation. Today, cooperation and interconnection across our sector continue to deepen. Operators want analytics, personalisation, and dynamic tools. Providers want deeper player insights and more opportunities to tailor content. And aggregators act as the bridge that connects both sides.

I think we’ll see stronger co-creation models on exclusive content, with more real-time data sharing and AI-driven recommendations. Engagement tools like tournaments and jackpots are also evolving – they already change how players interact with games, and they will keep getting smarter and more targeted.

In short, the chain is becoming an ecosystem, with innovation occurring at every point of connection.

The SOFTSWISS Game Aggregator is celebrating its 10th anniversary this year – congratulations! Looking back, what achievements are you most proud of, and what would you say is the key principle behind your long-term success in the industry?

Thank you, it’s a big milestone for us. What I’m most proud of is how the Game Aggregator has transformed from a simple content-delivery tool into a full analytical and engagement ecosystem. Today, operators rely on us not just for games but for insights, strategy, and the stability required to scale globally. That’s a huge evolution over ten years.

As for the key principle behind our success, I would say it’s consistency. We’ve always focused on reliability and transparent communication with operators. This is what helped us reach nearly perfect uptime, build an advanced analytics framework, and launch features that directly address operator needs.

And most importantly, we’ve stayed partner-oriented. The Game Aggregator’s growth happened because we were building it together with companies like 1spin4win. When you treat partnerships as strategic long-term relationships, you create value that lasts.

Olga Hlukhovskaya, Business Development Director at 1spin4win

1spin4win has become one of the top five providers on the SOFTSWISS Game Aggregator by bet sum in H1 2025. What do you think were the key factors behind such strong performance?

Notably, this is not a coincidence, but rather an evident trend. In October and September 2025, 1spin4win also ranked among the top five providers on the SOFTSWISS Game Aggregator. A significant factor behind this success is our carefully created game balance. 1spin4win titles stand out with well-thought-out RTP, moderate maximum multipliers, and fine-tuned volatility. This approach to game development extends player sessions, drives retention, and ensures strong performance for our partners. 

Today, 1spin4win’s portfolio counts over 180 diverse online titles, ranging from timeless fruit classics to bold, creative experiments such as our four-slot Japanese collection, where each new release builds on the previous one visually and narratively.

The close collaboration between 1spin4win’s and SOFTSWISS’s Account Manager teams has also been an essential contributor to the success. As the ones helping clients choose the best strategy from our promo kit, they have played a key role in this accomplishment. 

Actually, it’s a win-win for both our brands and for casino operators who, thanks to this partnership, can benefit from 1spin4win's comprehensive suite of tools. This includes Cash & Drops network campaigns, available in both standard and multiplier formats. Such promotions help casinos keep players engaged, strengthen brand visibility, and drive performance metrics. 

Next, there are pre-releases, which allow operators to provide exclusive early access to new titles, generating excitement and improving player retention. Finally, we offer branded game development. With unique slots tailored to brand identity and audience preferences, casinos can boost visibility and player engagement.

Crypto casinos are an important part of the SOFTSWISS ecosystem. How do 1spin4win games perform in this segment, and which games have proven most popular among crypto-focused operators?

1spin4win’s games perform exceptionally well among crypto players. The top three 2025 releases include the all-time classic Retro Mega Fruits with a maximum multiplier of x4,500, the seasonal Love Gems Hold and Win celebrating Valentine’s Day, and the feature-rich Cash’n Fruits Fortune 27. Another standout slot this year is fairytale-inspired Wish and Spin Hold and Win, which ranks highly across all types of casinos, not just crypto platforms.

One feature we see players particularly enjoy in our games is the Allways mechanic. It can be found in 9 out of 10 of our top 2025 releases by bet count in crypto. With winning combinations able to appear anywhere on adjacent reels, Allways keeps gameplay intuitive and thrilling for all types of players, including beginners.

High volatility is another reason our slots are so popular with crypto audiences. It adds extra excitement to every spin and offers the potential for bigger wins. Seven out of ten of our top-performing releases this year are high-volatility titles.

Combined, these features create a gameplay experience that is both accessible and thrilling. keeping players engaged while delivering strong performance for crypto casino operators.

Partnerships like this go beyond distribution — they’re about shared growth. How does the partnership with SOFTSWISS contribute to your overall business growth and market positioning?

Our partnership with SOFTSWISS isn’t just about providing our titles to casinos — it’s about shared growth. Their extensive network of clients across a wide range of GEOs enables 1spin4win to scale efficiently and enter new markets much faster. 

One of the things we value most about this collaboration is that SOFTSWISS allows us to communicate directly with operators. This direct communication with the operators provides us with invaluable insights into their needs, helping us tailor our product strategy more effectively.

We also benefit from the stability of SOFTSWISS’s infrastructure and the transparent, well-coordinated communication between our account managers. This shared expertise consistently helps us select the most effective promotional strategies for each client.

Looking ahead, what do you see as the next step in deepening this partnership (perhaps new integrations, markets, or joint campaigns)?

Collaboration between 1spin4win and SOFTSWISS is already running smoothly, so we don’t plan any big changes in the near future. Instead, we aim to build on what’s already delivering strong results.

Looking ahead, we will be expanding together into developing markets such as Latin America and Africa, where we’re seeing strong momentum. We also plan to continuously enhance our already successful joint networking promotions and focus on tailored Cash & Drops campaigns for individual clients. These are the areas we see the most potential for growing our partnership with SOFTSWISS.

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